Mobile apps have been around for a while now and as the market has expanded, so too has the number of companies impulsively trying to get in the game without considering some basic questions first. And it is understandable. After all, if your main competitors have mobile apps, why won’t you? Well, there are some things you should know before diving into the world of mobile apps. Fortunately, HelloGuru is here for you. Let’s make the right choice, the educated choice, together.
Do you actually need a mobile app?
So, the first question you should ask yourself is if you, in fact, need a mobile app. I know this might sound harsh because the mere idea of saying you have a mobile app is very exciting. But let’s not get carried away just by FOMO. Ask yourself if this will in fact benefit your business, if it will bring revenue, and if what you want to do with it is only attainable through a mobile app. If the answer to these questions happens to be ‘no’, you can always consider other options, like web apps, or PWAs.
If the answer is ‘yes’, then you should think about the next question: Will your app work on Android, Apple or both? The simple answer might be, well, we might as well develop it for both. And if you can do that, great! However, sometimes resources are finite and really thinking through this step could save you some money and make the difference for your app. Perhaps your audience is mainly from China or Africa, where Android phones are more popular than iPhones. Or maybe you are looking to sell your app, in which case Apple might be a better suit for you. So have a plan before development on whether your app will be on one or both of these OS.
Also, a side note on this topic: Apple takes a cut of your sales revenue. So think if after that cut, your app can still make money for you.
Competitors and audience
Next, you should try to find out how your competitors are doing with their app. Is it actually working for them? Is it not? What are the best features on their apps? What are they lacking? Could your development solve that gap in their software? While you are at it, study your audience as well and its relationship to your competitors. Maybe they are killing it on performance but the design and UX is not suited for the audience. Maybe it is the other way around. Take the time to really study the people you are targeting and the people already doing what you want to do.
How will you get money?
And once you’ve done that. Do you know how you will monetize your app? Are you going to go for a freemium model, like Spotify or YouTube? Will it be a straight up paid app? Will it work based on subscriptions? Or through in-app advertisement? Knowing this is key before you start developing because it will dictate in a way how the app is going to work. If you are having ads, your UX/UI must take that space into consideration, if it is going to have in-app purchases you will have to know how to still make it functional for those who don't buy, etc. Don’t let this be an afterthought.
Have you planned post-launch?
Finally, do you have the resources to keep the app up to date with content and software updates periodically? Have a strategy not only for launching day, but at least for the next couple of months to come after that. You definitely don’t want to have the app that looks cool enough to download, but then never good enough to use it after that first time.
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