At HelloGuru we unlock human potential by allowing our users to enrich, consolidate and sync their data to their existing systems without writing a single line of code. By using our product, customers can improve their campaigns with actually useful data, prevent churn with data powered alerts, and so much more.
But how we do this is what really sets us apart from other options available in the market right now. And that is because we have identified a user that has been present in almost every industry of today’s technological landscape, but that might have been neglected because of its hybrid nature.
Because of our experience working in and with operations teams we know that there is a type of business user that is very familiar with spreadsheets (as we would all expect) and thrives with these interphases. They use it every day for their tasks, and aren’t afraid to learn more about them. These users are also eager to get analytical with the data of their area —whereas that is marketing, operations, or what have you— and take data-informed decisions, but having to ask technology teams for it is a slow and sometimes low priority process.
They might then get their hands on some tools that can connect the data from their respective warehouses to their existing business systems. That 's great! Except they still need to transform and clean some of that data so that it can be useful in their systems. So they’re back to square one: they have to ask the technical team to do the transformations for them, or they will take it out manually, manipulate it on the spreadsheets where they feel comfortable, and then load them to their platform.
Real No-Code Transformation
We know what these users already know how to use. We know what they feel comfortable with, and we don’t want them to have to learn not only a new interphase, but a new way of logical thinking. Other options deal with transformation either through SQL, dbt, or through limited filtering of tables. So even if customers can extract and load the data themselves, they probably need some assistance in the transformation phase, and that means the problem is not yet solved.
With HelloGuru, business users —we call them Analytical Business Users— will be able to do the whole process themselves; not half the process, not two thirds of the process, the whole thing. A truly No-Code experience.
They will be able to extract, transform and clean their data with a familiar interphase (which means an almost non-existent learning curve), and load it to the system of their preference so that they can get useful insights from their information. Through this process, teams can become more agile in their decision making, as they can retrieve exactly what they need, at the right time and without a technical middleman.
We also want to go further with the way we assist our users. UX/UI has proven to be extremely influential in the success of tools like Webflow, or Zapier (to put some No-Code success stories as examples). In some of those cases, while the technology proves to be up to the test, what really drives it home is the journey in which these tools take their users: making sure they feel comfortable with it, knowing every step of the way, reducing friction as much as it can.
We will make sure to go side by side with our users with a step-by-step UX. Other options in the market clutter their process with information, drop-down menus, links to exhaustive documentation and more in only a few pages, overwhelming the non-technical users until they give up on what they were trying to accomplish.
We want to give them the same amount of rigurosity of information but in bite-size packages, where we make sure they understand the step they are completing, before going onto the next.
This might sound simple, and it is! But understanding how to get to “simple” goes a long way and can be the defining feature of a hugely successful tool. Spoiler: it usually is.
Finally, we know that even with a familiar interphase, and a step-by-step UX, there might be mistakes. We get it, it is unavoidable in all spheres of life! But as they saying goes, It's not how many times you get knocked down that counts, it's how many times you get back up. We want to make it easy for users to get back up, so that they can do it as many times as they need without the fear of permanently damaging their company.
To do that, we want to take one of humanity’s greatest inventions, one of the definitive advantages digital spaces have over the physical life, and apply it to the data transferring process. We are talking, of course, about the “Undo” button. With an easy rollback, users will not only be less afraid to make mistakes, but also will be more eager to work with their data, as they now know that even if something is not 100% correct, they can go back and try again.
That brings us full circle in our No-Code approach: we give users familiarity so they don’t need to learn yet another system, we walk them through every step of the process so that we make sure they understand the workflow they will handle, and then we encourage them to go for it by relieving the pressure of a permanent damage. Through these, we build confidence in our users so that they don’t feel the need to call IT folks, so that they start understanding more how their data works, so that finally they really start to do it themselves.