The Road Not Taken

No-Code Jul 27, 2020

What's the furthest you can go from yourself without losing your own sense of identity? Is it by doing acupuncture? Maybe listening to death metal? Ballet dancing? How about trying to do that with your project or business? What's the furthest you can explore with it, without losing what makes it special? Yes, this is another way of saying to go out of your comfort zone, but… cooler —I hope.

There's always something in your endeavor —maybe a thing that it could do or could be— that probably hasn't even crossed your mind. And that is perfectly normal. After all, if you already have a project, it is very likely that you have a road map you want to follow. You want to hit some milestones and reach checkpoints along the way. And you could still do all those things if you derail a little (or a lot) at some points. Who knows, maybe that derail is actually a shortcut? It could also be a dead end. There are teachings from both scenarios.

Now, this could be very problematic in a community addicted to leaving behind an idea only to commit to a side project for a brief amount of time and then repeat infinitely that process. But what I'm saying has actually more to do with committing with your original concept than with tossing it aside to focus on something else. It's kind of trying to make it work with your romantic partner by trying something new, instead of just ending the relationship at the first sign of trouble (however, there's exploring, and then there's beating a dead horse, learning to know that difference can be challenging).

Hear me out.

If you are trying out No-Code tools, that already speaks volumes. It means you are willing to try new stuff, to give different processes a chance. And that is incredible. Perhaps the migration to No-Code is your detour, and if so, welcome and thank you, for giving us the opportunity to show how powerful these tools are. But maybe some of you had No-Code already as a starting point, and the exploratory part goes more on the content side of stuff than on the method and how-to. That is very cool as well. One of the main benefits of No-Code is the possibility to iterate quickly and cheaply, so we, as a movement, give you room to experiment.

Some room to experiment.

There's almost infinite possibilities of changing routes, and it's always good to look for new paths. There's content and method, but there could also be team arrangement, for example, or a reconfiguration of duties. Maybe take a quick detour into another audience. What about the marketing and advertising campaigns?

Maybe we shouldn't think of businesses as roads through which we travel and drive, sometimes even a little detached because of the cruise control. Maybe we should think of them occasionally as enormous trees with lots of branches. All of them climbable, all of them reachable. All of it, with a strong tree trunk and a little sense of adventure.

const headerTagLinks = document.querySelectorAll('.js-header-tag-link'); for (x = 0, l = headerTagLinks.length; x < l; x++) { const lang = headerTagLinks[x].getAttribute('data-slug').split('-')[1]; const shouldRemoveLink = lang !== document.documentElement.lang; if (shouldRemoveLink) { headerTagLinks[x].remove(); } }