It's time to take your business to the next level, technology-wise. You know it, we know it, everyone knows it. However, there may be something you are still not very clear about: yes, you should enter the digital world, but how? Should you enter through a website? Maybe you need a web app? Perhaps what you need is a mobile application? In this blog entry, HelloGuru will help you define a little bit more the way you should go.
Let's get started.
Websites are the first thing we think of when we think of the Internet. Nowadays, and for several years now, every business with intentions of growth and expansion has a website in its plans —even when sometimes it needs something different, but we will talk about that in a minute. Websites stand out for being digital spaces in which you can have information about your business displayed in an attractive way. Their URL will allow an easy diffusion of this information and, therefore, of your business. Websites are key steps in marketing strategies because they allow you to expand your audience, tell your company's story and even educate potential customers about your products.
Remember when I said less than a minute ago that sometimes businesses thought they needed something more than a website? Well, in many cases what they need and are looking for (without knowing it) is a web app. These can be especially useful if you are looking for your users to have a personalized experience (that is, when using your web app each user sees something according to their needs or specifications, which is different from the mostly static information offered by a website), that they can interact with it (while the information on websites such as blogs is unilateral and unmodifiable by the user, web apps, such as social networks or even No-Code tools, allow data management by the user) or if you are looking to make integrations with other applications. Keep in mind that these web apps live and work inside internet browsers.
If websites have become the must-have for every business, mobile applications have become the new toy that everyone would like to have. And with good reason, after seeing the amount of money that apps like TikTok can bring in, many will want to get into that same game. The question is, do you really need a mobile app? The wrong decision could bring you headaches, and a waste of time and money in your development. Keep in mind that mobile applications must be downloadable, available on different operating systems and customization is at the core of their operation. Likewise, you must know your audience and know what ratio of the product is used via mobile devices vs. desktop. If you think the above could become an obstacle, rather than a push, you could consider other options, such as PWAs.
PWAs or Progressive Web Applications
PWAs try to take the best of both worlds and have been in everyone’s mouths for the last couple of years. They are web applications that can be installed (but don't have to be) on your system and can even run offline (with limited functionality, depending on what your app does). PWAs also maintain the UX and app experience for users.
Hopefully, this will allow you to make more informed decisions about the future of your digital expansion. You may already have at least initial impressions of what a website, a web app, a mobile app, and even a PWA can do, and with this you will move more quickly to more concrete issues regarding design, functionality, or whatever else you need to delve in.